Elevating the Everyday

We believe the most meaningful moments of life don’t only happen out in the world, they happen at home. 

Within its walls we host, create, work, and find moments of quiet.

And yet, for years the choice has felt limited: the structure of jeans or the ease of pajamas.

 

We felt something was missing – the space in between.

A garment that looks right and feels like breathing air.

Eloise is exactly that space.

 

We are Tamar and Roni, friends since we were 12.

One of us comes from the world of business, the other from a lifelong love of creation and design.

Together, we brought these worlds into a journey of thoughtful development and uncompromising attention to detail,

creating a collection that defines a new category.

Clothes that are a conscious choice of style, never a compromise on comfort.

 

The name Eloise, a classic French name associated with strong, confident femininity,

reflects our standard: quiet confidence, inner calm, and uncompromising quality.

 

For us, Eloise is a decision to place yourself at the center.

No compromises.